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à What is vision system?
The vision system is the future
orientation all staff are willing to strive
for, specified by the internal members of
organization, and acquires the conforming
consensus of members through the team
discussion. Combing the individual value
with the organization purpose, it aims at
the establishment of team, achievement of
organization success and promotion of
optimizing development of organization power
which are by means of vision shaping, vision
communication, vision implantation and
vision measurement.
The vision system includes:
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Mission: who are we?
The
enterprise mission is the meaning and
purpose which the enterprises exists for,
which is different from the benefits written
in financial statement. Like Merck's “help people who fight with
diseases” and GE's “flourish the
life by technology and innovation” are the
representative examples to show the purpose
of enterprise existence.
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Vision: Where are we going?
It
includes the grand purpose of enterprise
prospect between 5 to 10 years in future and
its vivid description, which directs the
development orientation for enterprise staff
and supplies the basis framework of
stimulation.
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Core Value
& Conduct Code:
The enterprise value conception is the
fundamental and persisting belief of
enterprise, is the consensus of organization
members, the value judgment standard and
practice principle for the organization
members in daily work. Wal-Mart’s “Customer
Satisfaction” and P&G's “Quality first and
integrate enterprise” are the representative
examples to show the enterprise value
conceptions.
à Why we need vision system?
Vision exerts the function of
pushing all members of organization to own
the same purpose by giving encouragement.
Generally speaking, most enterprise visions
rely on the prospective plan or innovative
purpose as the guideline and principle of
enterprise development. Many brilliant
enterprises share one quality, that is, to
emphasize the importance of enterprise
vision. Because only the emphasis of vision
can effectively train and encourage all
members of organization, stimulate the
individual potential, and encourage the
staff to make endless efforts, increase the
productivity of organization, thus fulfill
the purpose of customer satisfaction.
In <Built to Last: Successful Habits of Visionary Companies>, James C. Collins divides the enterprises into two types.
The first type is the clear visionary
company which successfully roots the vision
among the members. Most of these companies
receive people’s respect with leading
rankings in the industry, such as 3M, Boeing and GE.
The second type is non-clear visionary
company or company has no clear business
concept, or the company vision couldn't root
among the staff. These companies definitely
couldn't enter the worldwide list.
Collins found that the visionary company
realizes the long-term investment return (share price) being 15 times of the
average market return.
à What position does vision system lies in the
management system?
Vision system locates at the core
position of the whole management system. The mission has no time limit, while vision is
confined to time, which gives the vitality
of mission at each period and instills it
with stimulating power.
Strategies have no right or wrong, but the strategies
not conforming to vision can't acquire the
agreement of relevant beneficiary, also can
not be in accordance with the competitive
environment of enterprise. The procedure and
organization symbolize the coordination and
cooperation in the horizontal and vertical
way to support the strategies and each
management function contributes to the
implementation of strategies as tools.
à How to build vision system?
With the restricted establishment,
vision system is based on the
analysis of external environment, internal
condition and relevant beneficiary rather
than being created by imaginary.
Enterprise vision system isn't the exclusive
property of enterprise supervisor but all
members of enterprise have the right to join
in the design of vision and achieve the
consensus by communication. Through the
process of specifying vision, the enterprise
is endowed with more competitive power by
developing more values of vision.
The content and implementation method of
enterprise vision system is not clearly
regulated at the initial period of
enterprise establishment, which also gives
no best standard answer. Enterprise vision
system purposes to regulate and strengthen
the business activity by adopting accurate
concepts and integrative ideas rather than
depending on its content. Any enterprise can
regulate “Create electronic product by using
high-tech technology so as to make
contribution to society and human” as the
similar enterprise mission, but the key
problem is how profound the mission is and
whether it can be carried out.
à How to assure the vision system works?
The enterprises owning the vision system of
enterprise are numerous, but why are there a
few limited successful enterprises? Because
too many vision systems just exert
superficial and limited influence on the
affairs, and then gradually fade until be
forgotten by people. They are unable to take
deep roots in the organization.
The secrets of successful enterprise lie in
that they successfully establish a system to
transfer the vision and value concept into
the strategy and practice, through
individual purpose, evaluation and reward
and penalty finally achieves the integration
of the above process into member
experiences.
à Empassion's
SCIMTM
vision system model
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Shaping:
Through the guidance, it establishes the
vision system among the whole members of
enterprise in texts description.
Most unsuccessful enterprises take
vision shaping as the whole part of vision
system. In reality, vision shaping is the
beginning of putting vision system into
practice, which just takes up less than 20%
of the whole work. Furthermore, the
participation of Empassion consultants can
create the fluent procedure in vision system
and help vision system acquire the consensus
at most through the guidance.

Communication:
It conducts the communication of vision
system through every methods and
situation to make it well-known by all
members. The implantation of vision
system symbolizes the settlement of
communication and the deepening of
system. Empassion
consultants will provide the systematical
communication ideas, communication methods
and communication channels for enterprises.
Implant: If develops the effectiveness
of vision system, it is necessary to implant
the vision system into the enterprise
strategy, organization structure, management
system of human resources etc. Empassion
consultants will choose the appropriate
competition strategies for enterprise,
design the organization structure which
supports the strategies, and put the vision
system into effect by developing the
functions of recruitment, performance
and C&B system.
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Measurement: The
essence of management is measurement.
Without measurement it could achieve
nothing. Empassion consultants
will design the vision measurement system
for enterprises and make enterprises know
how the vision carries out and improve its
state by measurement.
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